Every business and creator deserves more than hustle. They deserve a clear vision, a united team, and a purpose-driven plan that turns ideas into lasting impact. I believe every leader should be equipped to align hearts, minds, and actions to build something that truly matters.
Meet Jonathan
From a 10-Second TikTok to a Global Movement
It began with a quiet moment at a book signing—one mom, one daughter, and a ten-second video that captured something real. That video went viral. Suddenly, Purposeful Performance found its way into the hands of thousands, and a wave of purpose-driven leaders began to rise. I’ve been humbled and inspired ever since.
But this story started long before that day.
I come from three generations of entrepreneurs. Instead of taking the expected path, I chased purpose across continents. I worked odd jobs to backpack through Africa, the Middle East, and Europe, eventually living in the mountains of Italy. I wasn’t looking for a title. I was looking for meaning.
Years later, I built a global brand from the ground up, rooted in purpose and clarity, operating in more than 30 countries before selling the company in 2019. That journey taught me the power of values-driven leadership and the impact one voice can make.
Today, I am no longer consulting or coaching. I am focused on writing and speaking to audiences ready to lead differently. I deliver keynotes from conference stages to corporate events that move hearts, shift mindsets, and spark lasting change.
We are already aligned if you believe leadership should be human, purposeful, and powerful.
Purposeful Performance, now a nine-time award winner, is where many begin. But the real magic happens when we gather in a room and remember why we started in the first place.
Let’s reignite what matters.
Our Values
With simple plans, we empower business owners to connect with their purpose, infusing meaning into the workplace with every venture. Inspired by personal loss, 10% of our profits support mental health causes. Through our purpose-driven initiatives, we strive to contribute to a world where mental well-being is a right, not a privilege.
